Announcing Run or Lose

Run or Lose

Sharing a fitness activities on social media like Strava gives one sense of belonging and allows you to hype up with your friends. I like it, but something is missing.

What if you could make a deal with the devil, that would push you to constant fear of lost if you don't follow your fitness goals. That wouldn't be any fun, right? ...right?

I made a small fitness app that will be the devil for you – or put your friends in an unexpected position if you decide to challenge them 😄.

It's simple. You maintain a healthy fitness habit or you lose money. Think of it as your health insurance cash-back.

You start by setting up a goal, like running 5 km every week and then choose a price for the challenge.

You can try the pilot version of the app or challenge your friend on Runorlose.com. Just connect your Strava account, create your challenge and share with your friends wtf have you done.

Whats next? In the meantime I am working on new concepts to make fitness little bit more fun and rewarding.